01
Positioning &
product marketing
Make it clear who your product is for, why it matters, and what makes it different.
Customer research · Audience definition · Positioning & messaging · Competitive research · Sales materials
PRODUCT MARKETING · GO-TO-MARKET · GROWTH
Find your message.
Make your
next move.
Marketing strategy and hands-on execution for startups and consumer brands. We help you sharpen your positioning, bring products to market, and build campaigns that turn attention into customers.
A LITTLE PLAYFUL. A LOT OF PURPOSE.Clear positioning. Thoughtful launches. Better campaigns.SCROLL TO EXPLORE
01 / WHAT WE DO
Good strategy.
Hands-on execution.
From finding the right message to putting it in front of the right people, we help move the work forward.
Positioning &
02
Go-to-market
& launches
Build a practical plan to bring your product to market—and help put it into motion.
Launch strategy · Campaign planning · Channel selection · Launch messaging · Cross-functional coordination
03
Paid media
& creative
Connect your message to campaigns built to learn and improve.
Meta & TikTok ads · Creative testing · Audience refinement · Creator content · Email campaigns
02 / SELECTED WORK & WINS
Strategy is good.
Work you can point to is better.
A selection of consulting engagements and product projects behind Mrshmelo Studios.
OFFRIP
From concept to working product.
We took OFFRIP from an initial concept to a working networking platform—owning product strategy, user experience, interface design, and the AI-assisted build.
Inside the project
Drawing on our product-management background, we translated the vision into requirements, designed the core user journeys, and used AI development tools to build the experience across the frontend and backend. Profile onboarding, event-based matching, connection requests, messaging, and an AI concierge bring the product to life.
OFFRIP
0→1
Concept to working product.PRODUCT THINKING. BROUGHT TO LIFE.
FlexHelp
Giving an AI product a clearer path to market.
Supported positioning, launch strategy, and sales enablement for an AI facilities-management platform—translating customer pain points into clearer messaging and practical sales materials.
THE CONTRIBUTIONClearer positioning. A practical path to market.
Empowerment Lifestyle Network
Helping a new platform find its audience.
Supported the platform’s launch through go-to-market strategy, competitive positioning, paid media, and organic growth across YouTube and Reddit.
THE CONTRIBUTIONA coordinated launch across paid and organic channels.
Melanin Haircare
Connecting brand strategy with customer action.
Supported brand positioning, community-led growth, and creator-content programs to strengthen customer engagement and acquisition.
THE CONTRIBUTIONBrand positioning built around community and connection.
Paid media across brands
Creative that learns. Campaigns that improve.
Managed Meta and TikTok campaigns across software, consumer technology, and retail brands, using creative testing and audience refinement to improve performance.
THE CONTRIBUTIONCreative testing and audience refinement across brands.
STRATEGY MEETSA LITTLE STUDIO SPIRIT.
03 / THE STUDIO
Independent by design.
Hands-on by nature.
Mrshmelo Studios brings product thinking and marketing execution together. We help teams get clear on who they serve, what makes their product matter, and how to bring it to market—then help put the plan into motion.
Meet the Founder
Elijah Burgess — Founder
Product marketer with 5+ years across product, GTM, and growth. His work has reached 30M+ users, generated $400K+ in sales pipeline, and spans global consumer tech launches, AI products, and zero-to-one builds. He holds a B.S. in Business and is Product Management certified through Product School.
- Users Reached
- 30M+
- Sales Pipeline Generated
- $400K+
- Product & GTM
- 5+ Years
- PM Certified
- Product School
04 / LET’S TALK
What are you
working on?
Launching something new, sharpening your positioning, or looking for better-performing campaigns? Tell us where you need support.